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You're not talking to buyers
Your content gets likes from friends, not customers. You need to decide who you're talking to, who you ignore, and what makes you different from the business next door, in one sentence.
A bilingual growth team for Latino-owned businesses on the border. We plan, launch and optimize your Meta, Google and TikTok ads, and measure every lead in sales, not likes.
Write to us at [email protected] · English or Spanish
Because marketing isn't making content. Content is the part people see; what actually sells is the structure underneath. These are the three gaps we find in almost every new client.
Your content gets likes from friends, not customers. You need to decide who you're talking to, who you ignore, and what makes you different from the business next door, in one sentence.
A prospect gets interested, and then what? Without a clear way to contact you, a fast reply and follow-up for people who didn't buy the first time, interest goes cold in minutes.
Organic builds trust; ads bring volume. But without knowing how much you can pay for each customer, and measuring what worked, every dollar you spend is a guess.
Once that's solved, the content almost writes itself.
Four businesses in Culiacán, Mexico, four different industries. All of them came to us at a difficult moment, and all of them left with numbers they can verify.
Ad spend: $60,000 MXN. Client kept anonymous at the school's request.
Valentine's Day: $1,799 MXN in ad spend and about $200,000 MXN in revenue, confirmed by the client.
Buen Fin 2025 vs. October 2025. $78,800 MXN in sales from $9,300 MXN in ad spend.
Today the restaurant is nearly full, especially on weekends, and summer went from its worst season to its best.
Figures in Mexican pesos (MXN), from real campaigns for clients served under our former name, BONDI. Results vary by industry, offer and budget.
Most businesses spend on ads without knowing their target number, so they can't tell if it's working. You work it out backwards, starting with your sales goal.
Three takeaways: if you don't know your close rate, that's your first problem, not advertising. If you need 100 leads and your team can only handle 30, don't buy more ads: hire more people. And if your average sale is very low, you'll need a volume that may not be profitable.
One team. One report. No blame passed between three vendors.
We define which market to go after, with what message and what budget. It's always the first thing we do.
Meta, Google Search and TikTok ads built around buying intent. Setup, conversion tracking and ongoing optimization.
Designs and reels made to convert in your ads. You can also use them in your monthly social content.
Pixel, conversions and tracking set up so you know what each customer costs and which campaign brought them in.
Make sure no lead slips through: capture, response and follow-up, all connected.
We train your team in digital marketing so they can work your leads and campaigns with confidence.
We don't promise results in week one. Campaigns need data to learn. Here's what actually happens, month by month.
We'd rather tell you no early than charge you for something that won't work. See which side you're on.
Not sure which side you're on? That's what the free audit is for.
A 30-minute video call, in English or Spanish, where we review how you're getting customers today and what sales you're leaving on the table. Free, with no obligation to hire us.
No call center and no intern learning on your budget. You talk directly to the people running your account.
Your first point of contact in the US. She gets to know your business and connects you with the team.
Defines the strategy with you and makes sure the results show up.
Builds and optimizes your Meta, Google and TikTok campaigns. Previously ran campaigns for Grupo Coppel and BanCoppel, two of Mexico's largest retail and banking brands.
Creates the visuals for your campaigns so your brand looks consistent everywhere.
It depends on your business, your goals and how many channels you need. We'll give you a clear proposal with fixed monthly fees after a first conversation. Email us and we'll send you the options.
First leads usually arrive in month two, once campaigns are live. Cost per lead stabilizes around months three and four, when the algorithms have enough data. If someone promises sales in week one, be skeptical.
No. Our fees cover our work. Ad spend is paid directly to Meta and Google with your own card, so you see every dollar in the platform. We'll tell you the minimum you need for the campaign to work.
Our team operates from Mexico in a similar time zone to Arizona and California, so we work your hours. Everything happens online: video calls, shared reports and direct messages. And we speak both English and Spanish, like your customers.
You or your team. We generate and qualify the lead, and we can set up reply scripts and automation, but the close is done by whoever knows your product. If your team doesn't have the capacity, we'll tell you before you sign.
We ask for a three-month minimum. It's not a sales trap: it's how long a campaign takes to get out of its learning phase.
A report with four numbers: leads generated, cost per lead, closed sales and return on ad spend. Plus next month's plan. If the numbers are off, we tell you and propose the fix.
No runaround and no 40-slide deck. Email us, in English or Spanish, and we'll reply with the next step to get started this month.
Email us [email protected]